Members of NetSAW are coming together for an afternoon of productive networking, sharing, and learning! Take an active role in managing your career by meeting other like-minded women, expanding your professional network, and identifying specific professional and leadership opportunities that will enhance your success and talents as we learn Networking with LinkedIn.
As Business Professionals, we are expected to stay up-to-date with innovative trends and branding, but this is often a challenge. Nancy Dube, Principal of Dube Consulting will provide us with insight on using social media to find quality candidates, customers, and leverage the connections you already have. Nancy has “Rock Solid Experience” as an HR Manager, Recruiter and Consultant encompassing a 25 year span. She has been using LinkedIn since 2003 and is noted as an expert on the subject.
Nancy has been a featured speaker on this topic for groups including: the Worcester Chamber of Commerce, Marlborough Chamber of Commerce, and Center for Women and Enterprise. She will explain how to use LinkedIn to network and for business.
82% of small businesses say word-of-mouth marketing is the most effective way to market their business and find new customers. (Source: American Express Open and SEMPO, “Small Business Search Marketing Survey” March 23, 2011)
LinkedIn’s core is making business-to-business contacts, but its power goes beyond simple connections.
No matter what your line of work or type of business, LinkedIn can be beneficial for:
- Demonstrating expertise through the content you post in the site’s Answers section. Scroll through open questions posed by others on the site and answer those that fall in your area of expertise.
- Connecting with professionals like you in the Groups Area. Groups are discussion forums centered on a topic or industry. You can use the Groups area to share ideas with peers, pick up a few tips to help your organization grow, and connect with people who share similar passions.
- Helping your search engine optimization efforts. Search engines love inbound links, and your personal profile and company page can both link back to your website, giving you a higher rank in the world of Google.
- Staying on top of industry news. Using LinkedIn today you can get the latest news sent right to your inbox and/or at the top of your screen every time you log in.
Guest speaker, Nancy Dube from Dube Consulting helps build human connections. This is a presentation not be missed!